The founding members of Free Fly grew up outside with fishing rods in their hands. Even as they pursued separate careers as adults, they always felt called back to a simple, free way of a life. From their time on the water, they knew that the outdoor industry had a big problem: performance apparel was too complicated and too uncomfortable. That's how the idea of Free Fly was born.
After years of researching fabric blends, Free Fly decided to build a new kind of family business that celebrated life on the water. Tanner, Jenna, and Austin quit their jobs together to create natural Bamboo apparel that flowed with them through their day, so they could focus on what matters - adventures outside with family friends.